• RESEARCH
  • DEFINITION
  • DESIGN
  • DEVELOPMENT

RESEARCH

Trends & market research

Trends & market research

We conduct research on the current and future states of cars & mobility, in the context of our projects and also independently. We work herewith together with our sister office Reframing Studio in Amsterdam. Gathered in an extensive database that is unique to our studios, this material ranges from competitor analysis and benchmarking to the exploration of the future of human behaviour,  vehicles, infrastructure and services. 

Typical activities include:
- Trends & Technology analysis
- Competitor analysis & benchmarking
- User research

Future Mapping

Reframing

Mobility is a domain that may require designing for futures that can be fundamentally different than what we already know.  By anticipating future concerns, we develop products and services that are meaningful for both users and society. Based on a new frame of reference we translate future concepts into roadmaps and short term solutions that are attractive for people and society, profitable for companies and work in the real world. The reframing process goes through several phases and specific steps that provide a clear design trajectory for each project. Reframing is done together with our sister office Reframing Studio, Amsterdam.

Typical activities include:
- Future Driving forces definition
- User Scenarios
- Future Frame of Reference

DEFINITION

Brand definition

Brand design definition

We help our clients define or refine the different design aspects of their brand and of their product & service strategy. We define the brand content, including the brand promise and brand unique differentiators. We translate this brand definition into a design language or DNA, and assist in the definition of the brand identity,  behaviour and tone of voice. Finally, we define a suitable product & service portfolio strategy to support the brand promise.

Typical activities include:
- Brand positioning
- Brand promise definition
- Brand differentiators definition
- Design DNA definition
- Product & service portfolio strategy

User experience definition

User experience definition

The design of the vehicles and mobility solutions we create for our clients is driven primarily by the experience we want to build for the users they target. Our goal is to bring meaningful experiences through maximum functional relevance, emotional engagement and simplicity. Of course, this focus on user desirability is always carefully balanced with the business viability that our clients expect. It is these two combined aspects that enable us to define the product content of our solutions.

Typical activities include: 
- User experience storyboarding
- Business modeling
- Product content definition

Holistic concept definition

Technical concept definition

We have truly unique capabilities to define vehicle concepts that, together with  holistic 3D concept studies, specify all the core aspects of the project (package, proportions, ergonomics, technologies, etc.) in line with the desired user experience and technical & economic targets. As these studies embed both functional and aesthetical considerations,  they set the foundations for the different competencies to work in an interconnected and holistic way all along the duration of a project.

Typical activities include:
- Platform & component definition
- Performance target setting
- Concept engineering study
- Package & proportion definition

DESIGN

Exterior styling

Exterior styling

Design in all of its forms is our core competency. We completely understand the emotional power of form and the first visual impact (the pre-cognitive impression) but make sure that our designs also last beyond this.  This reflects in our styling language that balances immediate visual impact with core values like beauty, elegance and honesty between shape and function.

Typical activities include:
- Sketching
- Rendering
- Early 3D exploration

Interior styling

Interior styling

Interior styling is at the heart of the experience that drivers and passengers will have of a car. It combines a deep emotional drive with a very strong functional focus. During the design process we focus simultaneously on shape definition, interaction and materials. Together they create the desired user experience. To do this we often use hybrid reality models that seamlessly mix the physical and the virtual for easing internal appraisal but also external user evaluation. This approach is also key for a high design & development efficiency.  

Typical activities include:
- Sketching
- Rendering
- User evaluation

Interaction design

Interaction design

The beauty, quality, and simplicity of how drivers and passengers interact with a car and how the car interacts with its environment play a major role in the overall experience it delivers. Because these interactions take place at the intersection between external & internal styling, color & trim and engineering, interaction design is approached holistically, to promote and support a tight interplay with the other design layers.

Typical activities include:
- Target interaction experience definition
- HW & SW components strategy 
- Interaction, visual and motion design
- Rapid prototyping
- User evaluation

Color & trim

Color & trim design

We see color&trim, and it’s application strategy in particular, as an essential part of the design. Not only defines it our first impression, but it plays also a key role in giving a design it’s capacity to adapt to many different tastes and desires.   Granstudio has therefore a vast library of colors and material, sustained by continued research and supplier support. Granstudio follows all the activities from initial research up to implementation in production or prototype build.

Typical activities include:
- Trend Research
- Color&Trim Design
- Color&Trim Strategy

DEVELOPMENT

Virtual modeling

Virtual modelling

Virtual modelling plays a central role in our work., and the continuously evolving virtual model is the backbone of our design process. Working with a wide variety of state-of-the-art software, our team builds on very skilled team leaders and talented modellers. We excel at translating initial design ideas into 3D, taking along all technical inputs and constraints. Our models are progressively adjusted to the requested tolerance and verified to guarantee final production feasible A surfaces.

Typical Activities Include:
- Polygon & Generative Modelling
- Surface Modelling 
- A Class Surfacing
- Rendering & Animation

Engineering

Engineering

Spanning from early concept feasibility studies up to the feasibility of final production math data, our engineering expertise supports the entire definition, design and development process, working with the necessary technical verifications in accordance with the targets of the project. We work out of our internal process or can adapt to our clients' process if preferred. We ensure compliance with legislation, homologation, dimensional targets, technical and technological requirements.

Typical Activities Include:
- Legislative Target definition & verification
- Ergonomic Target definition & verification
- Feasibility Studies  Top Hat  ( Exterior & Interior )
- Management Engineering Partners ( Drivetrain, Chassis, ... )

Physical prototyping

Physical prototyping

Granstudio takes full responsibility for the building of physical prototypes and models. We have full scale model capacities in house to evaluate the designs and collaborate with selected local partners for hard models and functioning prototype building. We have a solid & proven process to manage off site construction, offering flexibility to our clients while guaranteeing timing and budgets.

Typical Activities Include:
- Ergonomic Model building
- Full Scale Style Models ( Foam, Clay, Hard Material )
- Static Full Scale Prototypes
- Working Prototypes ( Demonstration or Full Performance )