amplify horizon

We help clients define a clear Strategic North Star by challenging assumptions, reframing problems, and aligning teams around what truly matters next.

phygitize experiences

We create coherent experiences across vehicles, interfaces, and services, ensuring design, UX, and technology work as one in real-world contexts.

design tomorrow

We translate ideas into beautiful designs and prototypes, validating experience, feasibility, and decisions early, so clients move faster with confidence.

evolve workflows

We help organizations embed physical–digital development enabled by our DigiPHY tech: breaking silos, accelerating validation, and embedding lasting in-house capability.

turn ambition
into impact

amplify horizon

We help clients define a clear Strategic North Star by challenging assumptions, reframing problems, and aligning teams around what truly matters next.

phygitize experiences

We create coherent experiences across vehicles, interfaces, and services, ensuring design, UX, and technology work as one in real-world contexts.

design tomorrow

We translate ideas into beautiful designs and prototypes, validating experience, feasibility, and decisions early, so clients move faster with confidence.

evolve workflows

We help organizations embed physical–digital development enabled by our DigiPHY tech: breaking silos, accelerating validation, and embedding lasting in-house capability.

turn ambition
into impact

turn ambition into impact

our offer

our offer

GRANSTUDIO presents futuristic automotive design concepts in a dynamic presentation for this multidisciplinary design studio based in Turin.

amplify horizon

Clarifying future direction, identify new opportunities and generate new offerings by challenging assumptions, reframing problems, and aligning teams around what truly matters next.

Automotive design and UX design consultancy in Turin, Italy. Granstudio is a multidisciplinary design studio focused on innovative mobility solutions.

design tomorrow

Turning ideas into tangible beauty and validated concepts. We translate ideas into beautiful designs and prototypes, validating experience, feasibility, and decisions early, so clients move faster with confidence.

Future mobility interior design concept with minimalist seating, interactive surfaces, and integrated technology from a leading design consultancy Italy.

phygitize experiences

Orchestrating experiences across products, interfaces, and services. We create coherent experiences across vehicles, interfaces, and services, ensuring design, UX, and technology work as one in real-world contexts.

VR headset atop advanced technology for mobility design, showcasing the expertise of our design consultancy Italy and automotive design studio.

evolve workflows

Building, Testing, and Deciding in one integrated Phygital iteration loop. We help organizations embed physical–digital development enabled by our DigiPHY tech: breaking silos, accelerating validation, and developing lasting in-house capability.

amplify
horizon

By challenging entrenched assumptions and reframing complex problems, we help our clients to clarify future direction and define new opportunities. Our approach aligns teams around what truly matters next, ensuring innovation is rooted in purpose and strategic logic.

Context & UX research

SIGNAL MAPPING

FUTURE VISION

STRATEGIC FRAMING

NEW OFFERING DISCOVERY

CONCEPT ENGINEERING

amplify
horizon

By challenging entrenched assumptions and reframing complex problems, we help our clients to clarify future direction and define new opportunities. Our approach aligns teams around what truly matters next, ensuring innovation is rooted in purpose and strategic logic.

Context & UX research

SIGNAL MAPPING

FUTURE VISION

STRATEGIC FRAMING

NEW OFFERING DISCOVERY

CONCEPT ENGINEERING

amplify
horizon

By challenging entrenched assumptions and reframing complex problems, we help our clients to clarify future direction and define new opportunities. Our approach aligns teams around what truly matters next, ensuring innovation is rooted in purpose and strategic logic.

Context & UX research

SIGNAL MAPPING

FUTURE VISION

STRATEGIC FRAMING

NEW OFFERING DISCOVERY

CONCEPT ENGINEERING

amplify
horizon

By challenging entrenched assumptions and reframing complex problems, we help our clients to clarify future direction and define new opportunities. Our approach aligns teams around what truly matters next, ensuring innovation is rooted in purpose and strategic logic.

Context & UX research

SIGNAL MAPPING

FUTURE VISION

STRATEGIC FRAMING

NEW OFFERING DISCOVERY

CONCEPT ENGINEERING

Design
tomorrow

We help clients transform ideas into tangible experiences through design and prototyping, enabling them to see, touch, and validate concepts early, aligning feasibility and engineering, accelerating decisions with 1:1 XR prototyping and clear go or no-go direction.

Context & UX research

SIGNAL MAPPING

FUTURE VISION

STRATEGIC FRAMING

NEW OFFERING DISCOVERY

CONCEPT ENGINEERING

phygitize
experiences

We unify vehicle, HMI, and service experiences into a coherent system, designing interactions across physical and digital touchpoints through simulations, testing, and mapping, delivering end-to-end architectures, principles, and design systems aligned with brand and real-world user needs.

Context & UX research

SIGNAL MAPPING

FUTURE VISION

STRATEGIC FRAMING

NEW OFFERING DISCOVERY

CONCEPT ENGINEERING

evolve
workflows

We help organizations overcome slow, siloed, prototype-heavy development by embedding DigiPHY-enabled physical-digital workflows, accelerating validation through XR prototyping, iterative sprints, and consulting, delivering faster decisions, ergonomic and HMI testing, dynamic benchmarking, and building lasting in-house XR capabilities.

Context & UX research

SIGNAL MAPPING

FUTURE VISION

STRATEGIC FRAMING

NEW OFFERING DISCOVERY

CONCEPT ENGINEERING

we tailor our offerings
to your need

we tailor our offerings
to your needs

we tailor our offerings
to your need

Abstract white swirl graphic symbolizing creativity and flow, from an innovation design consultancy and automotive design studio in Turin, Italy.

Short, focused moments that reframe challenges, spark new directions and unlock creative momentum.

workshop

Dynamic curves representing innovation, from this multidisciplinary design studio in Turin, Italy. Specialists in automotive and mobility design consultancy, product design, and UX design.

Focused, time-boxed cycles that rapidly explore options, test assumptions and build early clarity for decision-making.

Focused, time-boxed cycles that rapidly explore options, test assumptions and build early clarity for decision-making.

sprint

GRANSTUDIO, a multidisciplinary design studio in Turin, provides mobility design consultancy, UX design consultancy, and automotive design studio services across Europe.

Multi-sprint development cycles that move ideas to concept definition, feasibility testing and iterative prototyping toward production.

Multi-sprint development cycles that move ideas to concept definition, feasibility testing and iterative prototyping toward production.

project

we enable workflows through our DIGIPHY

we enable workflows through our DIGIPHY

we enable workflows through our DIGIPHY

we enable workflows through our DIGIPHY

DIGIPHY gives teams the ability to experience and validate ideas early, reducing risk and accelerating decision-making. It allows concepts to be tested at real scale, ensuring what moves forward is grounded, feasible, and ready for production.

info@granstudio.com

Would you like to know more about what we do, or discuss how we can help to reach your goals?

Drop us a line!

Italy

Turin, 10154

Via Giovanni Pacini 53

Belgium

Kortrijk, 8500

Nelson Mandelaplein 2

© Granstudio 2026

Granstudio s.p.a.

IT 10501390016

Granstudio Belgium BV

BE 0745992455

info@granstudio.com

Would you like to know more about what we do, or discuss how we can help to reach your goals?

Drop us a line!

Italy

Turin, 10154

Via Giovanni Pacini 53

Belgium

Kortrijk, 8500

Nelson Mandelaplein 2

© Granstudio 2026

Granstudio s.p.a.

IT 10501390016

Granstudio Belgium BV

BE 0745992455

info@
granstudio.com

Would you like to know more about what we do, or discuss how we can help to reach your goals?

Drop us a line!

Italy

Turin, 10154

Via Giovanni Pacini 53

Belgium

Kortrijk, 8500

Nelson Mandelaplein 2

© Granstudio 2026

IT 10501390016

BE 0745992455

info@granstudio.com

Would you like to know more about what we do, or discuss how we can help to reach your goals?

Drop us a line!

Italy

Turin, 10154

Via Giovanni Pacini 53

Belgium

Kortrijk, 8500

Nelson Mandelaplein 2

© Granstudio 2026

Granstudio s.p.a.

IT 10501390016

Granstudio Belgium BV

BE 0745992455