We are located in Turin's vibrant Regio Parco, on the northern shore of the Dora river, the city’s new cultural and creative hotspot. Our studio, in essence, is the reflection of our vision and way of working. We refurbished 2500 square meters into dedicated spaces with specialised equipment to expand our desktop work with hands-on experiment, exploration and innovation. We are dreamers, explorers, thinkers and doers, collaborating across disciplines to excel in what we love. Our team consists of about 40 permanent creatives, which we complement as we need with individuals or companies in our global partner network.
CEO & creative director
Lowie is CEO and Creative Director of granstudio. He is part of the 3rd generation of a prominent Belgian artistic family. His fascination with the physical world led him to industrial design, to a strong awareness of the play between aesthetics and mechanics, and to the philosophy of people-centred design.
After studying at the University of Delft in Holland, he left for Italy, where he started his career as an automotive designer at Pininfarina. After being responsible for several successful designs, he was appointed Design Director and led the automotive design department of Pininfarina for several years.
In 2010, he was one of Automobile Magazine’s “World’s 25 Most Influential Car Designers”. He was responsible for the design team of award-winning cars, such as the Pininfarina Nido; the Maserati Birdcage 75th; the Pininfarina Sintesi, the Ferrari 458, the Alfa Romeo 2uettottanta, the Chery TX, the Cowin i-CX and the SCG003.
Granstudio is a logical step in his evolution as a designer, which has always looked for a balance between his passion for car design and the need to deepen his experience within a broader context.