Granstudio's new premises

Granstudio is a car and mobility design studio that was founded in 2011 by Lowie Vermeersch and a multi-disciplinary team of experts in Turin, Italy. We offer a unique combination of extensive expertise in both vehicle design and user experience design, which allows us to harness the complexity of the mobility domain and turn it into cars, vehicles and mobility solutions that actually matter to people and society. Very concretely, it translates into the following offerings:
- We define, design & develop vehicles
- We define, design & develop mobility services
- We define & design connections between infrastructure, vehicles & services
- We enable & stimulate ecosystem collaboration through innovation workshops

Our team consists today of about 30 creatives working on a global range of projects that vary from initial research and strategy to production design. We also develop independently projects, lectures and collaborations that explore the future of mobility. 


    Granstudio's vision-led and execution-grounded approach

    We approach design through the eye of the user

    Whatever we design, we always put the user experience at the heart of our work. and create a clear vision of what is desired. This approach, combined with our multi-disciplinary experience allows us to define what are the right means to reach that desired experience: a new vehicle, a new mobility solution service or, increasingly, a combination of both. 

    Indeed, our deep expertise and long experience with execution enables us to devise strategies that are both viable and feasible within the time frame of our projects. Conversely, our strategic understanding and knowledge of both vehicle & mobility design makes us always link our more design & development-oriented  projects to the strategy behind them so as to maximize the value they will create for users, for our clients and for society..

    Granstudio's approach to car & mobility design: for people, in context

    Whether we design cars or any other mobility solutions, it all boils down to designing for people, in context. Whatever we do, we will always be looking at:

    Who will be using our solutions, what are the challenges, needs & expectations these solutions need to meet, what are the behaviors & habits they need to align with, what are the  attitudes & beliefs they need to accord with, etc

    Which point in the future do our solutions need to be designed for, what will be their context of use (space, time, weather...), what will be their technological, institutional (especially regulatory) and business context, what do our clients want to achieve with these, what are their potential social and/or environmental impacts, and how to maximize the positives while minimizing the negative ones, etc.?

    Granstudio's design framework

    We build on a strong design framework

    We shape and deliver our projects based on a solid yet continuously evolving design framework. By binding together our work, people and tools, it plays a central role in building a shared design language & practice internally while at the same time helping us externally align and integrate with our clients and their partners.

    The principles upon which it is based (incremental, iterative, collaborative and controlled) seek to maximise both creativity and efficiency while at the same time minimising risk. It is articulated around three key phases (definition, design and development) and workflows (research, conception, evaluation), resting in a most fundamental way on modelling & prototyping to evaluate our ideas, designs and executions, internally as well as externally with all relevant stakeholders. It defines and specify the content, objectives and deliverables of the different activities as well as the main milestones and sign-off points of a project.