Granstudio's new premises

Granstudio is a car and mobility design studio that was founded in 2011 by Lowie Vermeersch and a multi-disciplinary team of experts in Turin, Italy. We offer a unique combination of extensive expertise in both vehicle design and user experience design, which allows us to harness the complexity of the mobility domain and turn it into cars, vehicles and mobility solutions that actually matter to people and society. Very concretely, it translates into the following offerings:
- We define, design & develop vehicles
- We define, design & develop mobility services
- We define & design connections between infrastructure, vehicles & services
- We enable & stimulate ecosystem collaboration through innovation workshops

Our team consists today of about 40 creatives working on a global range of projects that vary from initial research and strategy to production design. We also develop independently projects, lectures and collaborations that explore the future of mobility. 


    Granstudio's vision-led and execution-grounded approach

    Our approach is vision-led and execution grounded

    Every project starts with a clear vision definition.  It is here that we define why the project can actually matter.  We then focus on the desired mobility experience and thus take the human meaning as our guiding motive. This approach is based on the reframing process, and in combination with our know how of both vehicle and service design it allows to initially detach from known solutions and conventions and re-define what the right means are to reach the goal: a new vehicle or product idea, a new mobility solution service or, increasingly, a combination of both.  

    Finally, our deep expertise and long experience with execution enables us to design and develop those ideas into viable and feasible outcomes that fit the scope of the project and the strategy of our clients. It is in this combination of vision and execution that creates actual value for people, clients and society.


    We design for people, in context. 

    As individual mobility is more and more disconnected from ownership, vehicles and services are becoming more specialized, driven more and more by the context they are intended for. It is therefore essential to get a very good understanding of the characteristics of that specific context

    Where and which point in the future do our solutions need to be designed for? Who will be using them there, and what are the challenges, needs & expectations these solutions need to meet? What are the behaviours & habits they need to align with, what are the  attitudes & beliefs they need to accord with? These are the questions we pose ourselves to make sure that what we do is meaningful for those who will actually use our solutions. 

    Granstudio's design framework

    We build on a strong design framework

    We shape and deliver our projects based on a solid yet continuously evolving design framework. By binding together our work, people and tools, it plays a central role in building a shared design language & practice internally while at the same time helping us externally align and integrate with our clients and their partners.

    The principles upon which it is based seek to maximise both creativity and efficiency while at the same time minimising risk. It is articulated around three key phases (definition, design and development) and workflows (research, conception, evaluation).  It defines and specifies the content, objectives and deliverables of the different activities as well as the main milestones and sign-off points of a project.