1. Accelerating the design process

DigiPHY tackles the "Experience Gap" by replacing slow "wait-and-see" modeling with instant validation on the XR Seating Buck. This eliminates waterfall delays, keeping decision-making immediate and momentum alive.

2. Enhancing collaboration

RemoteSync transforms reviews into "Phygital" conference calls. A designer in Italy can sit in the physical buck while distributed teams in China or the US interact with the synchronized digital twin, ensuring everyone experiences the same reality.

3. Increasing AI and Machine Learning

DigiPHY leverages AI for user recognition and is developing intelligent tools to streamline 3D workflows, helping designers maintain their creative flow without technical barriers.

4. Improving accuracy and reducing errors

Guesswork leads to costly mistakes. DigiPHY’s Auto-Alignment matches the physical rig to digital CAD within millimeters, providing trustworthy haptic and audiovisual feedback that serves as a reliable reference point for both creative and engineering teams.

5. Integrating with other systems

As an open ecosystem, DigiPHY acts as a universal integrator. It seamlessly handles files from Alias, VRED, Blender, and Figma, removing technical friction and ensuring a lean workflow without specialized coding.

6. Streamlining prototyping

The reconfigurable XR Seating Buck replaces disposable static models. It morphs from an SUV to a sports car in seconds, allowing for cost-effective iteration without the waste and delay of building new physical bucks for every idea.

7. Facilitating advanced simulations

DigiPHY enables Experience Driven Validation, testing style, UX, and ergonomics simultaneously. Physical props react in real-time, allowing for dynamic assessment and timely integration of stakeholder input throughout the process.

8. Expanding VR/AR possibilities

DigiPHY expands VR with tactile reality. Users touch exactly what they see (be it a steering wheel or seat) solving the "floating in space" issue and making "Phygital" a reliable tool for critical validation.

9. Improving consumer customisation

 A DigiPHY can create "Infinite Showrooms" where customers physically experience bespoke configurations. The unit morphs to replicate specific types of vehicles, accessories and CMF preferences, bridging the gap between imagination and ownership before manufacturing.

10. Enabling sustainable design

DigiPHY drastically reduces material waste (clay, foam) and global travel requirements. This minimizes the studio's ecological footprint while maintaining high creative output.