2024
Lynk & co
automotive
Lynk & Co 02
THE PROJECT
CONTEXT
Lynk & Co 02 was developed during a phase of rapid brand growth and product expansion. As the vehicle evolved, the project required a focused effort to ensure coherence between design, proportions, and brand expression.
ROLE
Granstudio acted as a focused design task force, working within tight constraints to realign the vehicle’s exterior design and elevate its perceived quality.
THE SHIFT
precise intervention rather than a full redesign
The project required a precise intervention rather than a full redesign. The focus shifted to restoring balance, refining proportions, and aligning surfaces and details into a cohesive and recognizable expression.
APPROACH
SENSE
We rapidly assessed the existing design, identifying inconsistencies in proportions, surface language, and brand alignment.
SHAPE
Targeted refinements reworked key areas such as stance, volumes, and detailing, improving coherence while preserving the overall architecture.
MAKE
Close collaboration with engineering ensured feasibility within existing constraints, enabling fast implementation without disrupting development timelines.
OUTCOME
The Lynk & Co 02 achieved a more balanced and refined design, strengthening its visual identity and perceived quality while respecting the project’s constraints. The intervention showed how targeted expertise can elevate a vehicle even at an advanced stage of development.
WHAT CHANGED
A complex design was aligned into a cohesive product
