2022
Reefilla
mobility
Reefilla
THE PROJECT
CONTEXT
REEFILLA explores new ways to support the growth of electric mobility. As EV adoption increases, charging infrastructure must become more flexible and accessible, especially in dense urban environments where fixed stations are limited.
ROLE
Granstudio collaborated on the design vision and user experience, shaping how mobile charging services can integrate naturally into everyday mobility.
THE SHIFT
Mobile Charging Instead of Station Charging
Charging becomes a service that moves to the vehicle rather than the vehicle moving to a station. Mobile energy units allow cars to recharge where they are parked, introducing a new model of flexible and on-demand energy delivery.
APPROACH
SENSE
We explored how drivers experience charging today and where friction appears in everyday use.
SHAPE
Service interactions and physical touchpoints were designed to feel clear, approachable, and easy to understand.
MAKE
Concept development translated the service into a tangible experience that connects vehicles, operators, and charging infrastructure.
OUTCOME
WHAT CHANGED
from a static destination to a flexible service
The project reframes charging from a static destination to a flexible service, expanding how energy can be delivered within the mobility ecosystem.
