2019
Internal
interaction
Reset
THE PROJECT
CONTEXT
RESET is an ongoing research initiative investigating how phygital tools can transform automotive design. The project explores how immersive environments allow teams to experience, evaluate, and refine vehicle concepts earlier in the process.
ROLE
Granstudio leads the research, developing methods that combine physical and digital exploration to shape a more immersive and user-centered design workflow.
THE SHIFT
Phygital design moves the process from reviewing proposals to experiencing concepts
Designers and stakeholders can interact with vehicles at full scale, enabling decisions based on spatial perception, ergonomics, and real user experience.
APPROACH
SENSE
We explored how immersive environments influence design thinking and team collaboration.
SHAPE
Phygital tools allowed rapid exploration of spatial concepts and interaction scenarios.
MAKE
Concepts were evaluated through full-scale mixed reality experiences, enabling faster and more confident decisions.
OUTCOME
RESET demonstrates how phygital workflows enable a more immersive and UX-driven approach to automotive design.
WHAT CHANGED
Design decisions shift from abstract reviews to lived experiences
Design decisions shift from abstract reviews to lived experiences, aligning teams around real interaction rather than assumptions.
